Selected work
End-to-end UX leadership across biotech, Fortune 200, startups, and nonprofits, from discovery workshops to final delivery. Below is a selection of my recent mobile work at AutoZone. Happy to share more on request.
B2C App / Web
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B2B App / Web
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Design Systems
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Enterprise
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eCommerce
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Product Discovery
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Customer
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Search
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Research
B2C App / Web
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B2B App / Web
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Design Systems
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Enterprise
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eCommerce
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Product Discovery
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Customer
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Search
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Research
Turning a broken Deals Experience into a $13M Revenue Engine
AutoZone's bundle deals were outdated, confusing, and nonexistent on mobile app. I optimized the web experience and launched deals on app for the first time. A cross-platform system grounded in research, built to convert.
October 2023 - January 2025
See More
Not ready to buy doesn't have to mean gone forever.
Designed and launched Save for Later, driving a 6.1% reduction in cart abandonment and lifting both sign-in rate and loyalty penetration.
August 2023 - August 2024
Stay Tuned
App Store & Google Play Visuals Optimization
Optimized App Store previews to clearly communicate rewards, pricing, and product value — driving a 20% increase in downloads.
July 2025 - December 2025
Stay Tuned
From dead end to $75.1M in revenue. Solving the fitment communication gap on mobile app
Google was sending customers to the right part for the wrong car. A research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
January - July 2024
Stay Tuned
Freelance Websites
Brand Identity & Web Presence for Calago Films
From zero brand foundation to a professional web presence — end-to-end.
April 2023 - September 2025
Product Designer
Visit Website
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
Lead UX/UI Designer
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
Product Designer
Visit Website
Turning a broken Deals Experience into a $13M Revenue Engine
AutoZone's bundle deals were outdated, confusing, and nonexistent on mobile app. I optimized the web experience and launched deals on app for the first time. A cross-platform system grounded in research, built to convert.
AutoZone's bundle deals were outdated, confusing, and nonexistent on mobile app. I optimized the web experience and launched deals on app for the first time. A cross-platform system grounded in research, built to convert.
October 2023 - January 2025
See More
From dead end to $75.1M in revenue. Solving the fitment communication gap on mobile app
Google was sending customers to the right part for the wrong car. A research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
January 2024 - July 2024
Stay Tuned
Not ready to buy doesn't have to mean gone forever.
Designed and launched Save for Later, driving a 6.1% reduction in cart abandonment and lifting both sign-in rate and loyalty penetration.
August 2023 - August 2024
Stay Tuned
App Store & Google Play Visuals Optimization
Optimized App Store previews to clearly communicate rewards, pricing, and product value — driving a 20% increase in downloads.
July 2025 - December 2025
Stay Tuned
Freelance Websites
Brand Identity & Web Presence for Calago Films
From zero brand foundation to a professional web presence — end-to-end.
April 2023 - September 2025
•
Product Designer
Visit Website
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
•
Lead UX/UI Designer
Visit Website
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
•
Lead UX/UI Designer
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
•
Product Designer
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
•
Product Designer
Visit Website
